E Source just released a white paper entitled Launching Energy-Efficiency Programs: Ten Lessons for Success (and One for Failure). It is an excellent piece that is worth picking up. It talks about key principles to keep your EE program(s) on track. Keep in mind that this white paper is based on the collective knowledge of my company E Source, which has spent the last 23+ years focused on Demand Side Management and Demand Response, so this is a highly credible document.
For my part, I discuss the evolution of FirstEnergy's CFL program communications situation in the paper. I wish I could say I was surprised with how quickly this story moved up from the blogosphere to the mainstream media, and into the national spotlight, but it's just another volatile example of the new communications landscape utilities (and all businesses) live in. This particular story went from rather neutral/standard press coverage, to national political leaders calling for investigations in less than 48 hours. I suggest that understanding this phenomenon, specifically how quickly stories (particularly controversial ones) can gain momentum and find their way into the regional or national consciousness, is critical to the modern communications professional.
You can get the white paper off the E Source.com website here. It is painless for non-members. If you are an E Source member, you should have access to it when you log in to the site. As always, if you have any questions, please let me know.
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