Utility Brand/Sustainability/Community/PR Websites

FPL's Generation Clean website (http://www.generationclean.com/) and Sempra's Every Day Life website (http://www.sempraeveryday.com/) represents a unique brand-focused site that speaks specifically to utility values, their role in the community, efforts on sustainability (often including reports and internal/external initiatives), recent projects, and sometimes service options (like online billing or green power) that customers can utilize. It is a trend we are seeing more an more. Design and functional elements are often very strong, utilizing images of the environment and the communities they serve. The sites are often distinct from from the primary utility website. I will be discussing these sites more in 2010 through E Source, though dates at still TBD.