Guest Blog (Joe Pulizzi, Junta 42) - Content Marketing Spending Report

I'm really excited to have Joe Pulizzi, founder of Junta 42 , sharing his valuable insights as a guest blogger. I truly respect his work, consider him (as do many others) one of the world's leaders in content marketing strategy and services, and am also honored to call him a friend. Thank you Joe for providing your insights!



Content Marketing Spending Report
6 in 10 Marketers Spending More on Content Marketing in 2010
by Joe Pulizzi, Founder, Junta42


For the third straight year, marketers are planning to spend significantly more on their content marketing efforts. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. The January, 2010 findings came from a survey of 259 marketing professionals.

Key Content Marketing Survey Findings:

• According to the survey, Content Marketing Spending comprises 33% of the total marketing budget (up 11% from 2008)
  Smaller companies spend more than 2x that of larger companies on content marketing
• Marketers are increasing their focus on mobile content solutions
• Only 7% of marketers are spending less on content in 2010

Download the complete content marketing spending report here (no signup required). Tweet this!

2010 Content Marketing Spending
59% of marketers surveyed plan to increase content marketing spending in 2010, compared with 56% in 2009 and 42% in 2008.

















Content Product Breakdown
Marketers are leveraging new media content products more than ever - nearly 3/4 are leveraging content through social media and a majority are tapping into blogs and enewsletters. White papers and case studies continue to be mainstays in the content marketing portfolio.























Content Marketing Education
The clear winner for educational needs is mobile content marketing solutions, up 63% from 2009 survey figures. Considering only 10% are currently using mobile content marketing, 2011 should show a dramatic increase in that area.

Interested in Getting Your Content Program Started?
There is no doubt about it...the hardest part about content marketing is finding the right custom content provider, so make sure you check out Joe's Junta42 Custom Publishing Service, a free service that will find you the expert content providers you need. There is no oblication.